Choosing the right investment is an important step. In addition to financial goals, time horizon, and risk profile, more and more people today also consider their values — such as the impact of investments on the environment and society.
Responsible investing goes beyond the classic approach. Socially responsible investing considers not only profit, but also how companies impact people, the planet, and the way they are governed. Every investor understands responsibility differently — some avoid climate risks, others do not want to support controversial sectors, and others want to actively finance ecological projects.
Contrary to common beliefs, sustainable investing does not mean lower returns. On the contrary — companies that operate responsibly often achieve better results because they manage risk better and are more resilient in the long term.
That is why interest in so-called responsible investing (ESG) is growing, combining the pursuit of profit with supporting companies that operate ethically and sustainably.
Moon Invest believes that every investment has an impact on the future of all of us. Our portfolios combine a long-term strategy with the selection of investments that meet high sustainability standards, without compromising results.
We also care about transparency — that is why in this document we explain our approach to responsible investing in detail, so our clients can make informed decisions.
Moon Invest wants to support positive global change.
As an investment firm, we feel responsible and help direct capital toward a more sustainable economy.
Our goal is to enable clients to invest in companies that reduce negative impact on the environment and society.
We recognize ESG risks — such as climate change, regulation, or social pressure — that may affect investment performance. Our portfolios offer a way to take these risks into account in long-term and stable investing.
There is a growing number of ESG products on the market, but not all of them are transparent.
That is why we created portfolios with clearly defined criteria and an open methodology, so our clients know exactly what they invest in and what they can expect.
Sustainable investing has become one of the main topics in the world of finance.
Despite its popularity, there is still a lack of a simple and unambiguous understanding of what ESG actually is. As a result, many products are called “green” or “ethical,” even though in practice they do not meet these standards.
At Moon Invest, we want to go further than just an ESG label.
Every client has the right to know how and where their money is invested. That is why below we explain what ESG stands for and how we understand sustainability in investing.
ESG is an acronym for Environmental, Social, Governance — environment, society, and corporate governance.
It is an approach that evaluates how companies manage environmental, social, and organizational risks.
The aim of ESG is to support companies operating responsibly and sustainably, rather than assessing them solely through the lens of profit.
There are three main approaches to socially responsible investing:
Excludes the most problematic sectors (e.g., weapons, coal). Companies with better ESG performance are selected, but the portfolio may still include oil companies or alcohol-related businesses.
Stricter selection, greater emphasis on ethics and reducing negative impact. Fossil fuels, nuclear energy, gambling are excluded. This is the so-called “light green” approach.
Focused on projects with measurable social or environmental impact (e.g., land restoration, social housing). Sometimes called “dark green,” although the product offering is still limited.
Moon Invest applies socially responsible investing with a strong emphasis on ethics and limiting negative effects.
We believe this is the best way to combine a long-term strategy with sustainability principles.
Our portfolios offer the benefits of long-term investing while meeting strict ESG criteria.
When constructing portfolios, we aim to:
When selecting funds for portfolios, we consider their environmental and social characteristics, giving preference to those that actively manage ESG risk.
We assess, among others:
The European SFDR Regulation (EU 2019/2088) increases transparency in sustainable investing by dividing financial products into three groups.
Moon Invest portfolios mainly use products that consider ESG factors or are targeted toward sustainable investments.
ESG ratings are provided by the recognized agency MSCI, which evaluates companies and countries on a scale from AAA (best) to CCC (worst). It considers environmental, social, and governance factors.
For funds, we analyze the so-called ESG Fund Rating — the average score of the companies included in a given fund.
One of the key indicators is carbon intensity, defined as the amount of CO₂ emissions (in tons) per million dollars of company revenue. The lower the value, the smaller the climate impact.
We select our portfolios so that their carbon footprint is significantly lower than in traditional investment solutions.
In addition to excluding companies with a low ESG rating, our portfolios completely avoid investments in sectors that contradict the principles of socially responsible investing. We do not invest in companies operating in industries such as coal mining, production of controversial weapons, or other environmentally or ethically problematic sectors.
Companies operating in the following industries are not included in our portfolios:
Additionally, we limit investments in:
Furthermore, as part of sustainability criteria we also consider:
| ESG | Range |
|---|---|
| YES | 6–10 |
| YES | 2.6–5.99 |
| NO | 0–2.6 |
| Strategy | ESG Portfolio | SRRI (risk) | Annual performance since inception (from 2024) | MSCI ESG Score | Bloomberg ESG Score | E | S | G | Carbon footprint | Carbon intensity | Fossil fuel rev. exp. | Women on Board |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| W15 | YES | 5 | 12.57% | 6.51 | 87 | 86 | 80 | 81 | 363 | 870 | 3.8 | 36 |
| W5 | YES | 3 | 5.47% | 2.71 | 39 | 39 | 35 | 34 | 323 | 527 | 2.19 | 16 |
| PAI | Unit | Explanation |
|---|---|---|
| ESG | %(100% is best) | Total portfolio ESG score (the higher, the better) |
| Coverage | % | Share of assets in the portfolio for which ESG data is available and measurable |
| E | %(100% is best) | Environmental |
| S | %(100% is best) | Social |
| G | %(100% is best) | Governance |
| MSCI | (worst) 0–10 (best) | MSCI ESG score from 0 (weak) to 10 (excellent) |
| Carbon footprint | MT of CO2e | Total CO₂ emissions for the portfolio |
| Carbon intensity | MT of CO2e/m$ | CO₂ per $1 million of sales |
| Fossil fuel revenue exposure | % of portfolio | Share of companies generating revenues from fossil fuels |
| Women on Board | % of board members | Percentage of women on boards (average across portfolio companies) |
At Moon Invest, we place emphasis on responsible development and fair treatment of employees. Our remuneration policy takes into account risks that could hinder fair compensation.
When evaluating performance, we consider not only financial results — the bonus system supports responsible behavior and the company’s long-term goals.
We expect professionalism, ethics, and sustainability awareness in daily work from our employees.
